Corso Online per

Personal Food Shopper

2 – 30 Luglio 2020 – (SOLD OUT)
30 Settembre – 30 Ottobre 2020

Become a Professional Personal Food Shopper

Vuoi diventare un esperto del turismo enogastronomico?
Il Corso Online per Personal Food Shopper IFA è un’esperienza formativa full-immersion che ti insegnerà ad organizzare e gestire percorsi enogastronomici per turisti e appassionati.

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personal food shopper online

2 – 30 Luglio 2020 – (SOLD OUT)

30 Settembre – 30 Ottobre 2020

Course Topics:

Who is the Personal Food Shopper

Food and Wine Mapping

Communicate and narrate

The tourist point of view

Web Communication

Customer satisfaction

Training course

The personal food shopper is a professional figure that unites competences in food & beverage, marketing, communication and web. This figure guides tourists to the discovery of the food and beverage excellences of the territory. It has a map of the city and the territory and is attentive to all the initiatives, fairs and events of the food industry. It knows the typical dishes, the raw materials of the territory, the historical shops, the wine bars and the local companies.

Job Opportunities

The Personal Food shopper can find employment in wineries, tourist companies, hotels, agencies of event organizations or as a freelance.



  • Copyright law
  • Tourism sociology
  • The tourist point of view
  • Scrittura creativa e saper comunicare e narrare
  • Cenni sulla denominazione
  • Cenni di classificazione ed etichettatura prodotti
  • Job classification
  • Food and Wine Mapping
  • Agricultural and food production
  • Sustainability and biodiversity
  • Simulazione su un percorso enogastronomici ideale
  • How to organize Food and wine events
  • Web Communication
  • Customer satisfaction
  • Marketing plan (B2B)
  • Communication plan


The aim of the course is to provide future personal food shoppers with the organizational and communicative skills needed to create, organize, manage and promote wonderful food and wine itineraries.


Master participants will be provided with textbooks.

You must have obtained the High School Diploma, possess excellent writings and preferably knowledge of the English language (B1).


The jobs opportunities are many: wineries, tour operators, hotels, events organization agencies, tourist companies.

You will also obtain the HACCP Certificate of 3° Level, the private certificate of attendance at the Course.

Phases of the route

  • Preparatory lessons: texts + online platform
  • 20-hour online course to the HACCP Certificate of 3°level
  • German Language Online Course
  • Fase d’aula virtuale: 40 ore
  • Stage: 150 hours (age limit of 40 years)
  • CV re-elaboration

2 – 30 Luglio 2020 – (SOLD OUT)

Primo modulo

2 luglio (9-13) e 3 luglio (9-13)
9 luglio (9-13) e 10 luglio (9-13)

Secondo modulo

16 luglio (9-13) 17  luglio (9-13)
23 luglio (9-13) 24 luglio (9-13)

Terzo modulo

29 luglio (9-13) 30 luglio (9-13)


30 Settembre – 30 Ottobre 2020

Primo modulo:

30 settembre – 1 ottobre e 2 ottobre (Dalle 9.30 alle 13.30)

Secondo modulo:

7 – 8 e 9 ottobre (Dalle 9.30 alle 13.30)

Terzo modulo:

19 e 20 ottobre (Dalle 9.30 alle 13.30)

Quarto modulo:

29 e 30 ottobre (Dalle 9.30 alle 13.30)


  • Fill out the information request form and we will contact you. In the selection of candidates will be considered the school and work CV, and the cover letter. You can support the application with a portfolio of previous jobs. The Selection Board, considering these elements, will communicate the result of the selection and the admission to the Course/Master; only later it will be possible to send the registration form.


  • Possibility of financing the registration fee;
  • Career-focused meeting during the classroom phase;
  • Video CV ;
  • Elaboration and updating of the CV for the dissemination to companies in the sector at the end of the training course;
  • Reporting of accommodation facilities in areas adjacent to the location of full-time lessons.


  • Roberta Schira
    Roberta Schira
    Writer and journalist, Roberta Schira is author of important books, including Menu for four seasons, Il nuovo Bon Ton a tavola, Il libro delle frattaglie and many others. She is the author of a food critic column in Corriere della Sera and writes about Finedininglovers, La Grande Cucina and The Life Journal. She also collaborates with RSI for the transmission of chefs d'artifice. She is founder and co-director of blogazine Madame&Monsieur.
  • Cino Wang Platania
    Cino Wang Platania

    Expert in tourism marketing for hotels, Cino Wang Platania deals with social media marketing and blog tour management for various hotels and restaurants, also carrying out hotel consulting. Professional teacher of marketing and social media management for tourism.


    Journalist and writer, she has worked for many companies as responsible for communication. She has directed the monthly magazine of Modena “Comunica” and collaborates with magazines and magazines in the food sector. A lifelong lover of writing, she published two books and created two blogs, one on lactose intolerance and one on “emotional reviews”of products, dishes and restaurants. Her writing philosophy is: you have to be able to get excited and emotional. 


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